May 12, 2022

Fiona Bloom talks about her many music marketing lives working as a party promoter, radio DJ, hip hop label head and her agency the Bloom Effect

Fiona Bloom talks about her many music marketing lives working as a party promoter, radio DJ, hip hop label head and her agency the Bloom Effect

Fiona Bloom talks about her many music business lives working at EMI and TVT Records, running her own record labels, booking talent at Joe's Pub, promoting underground hip hop shows, and launching her PR agency, the Bloom Effect.


Prior to running her own business, Fiona has overseen many careers, including her time at EMI Records, where she ran marketing campaigns for Digable Planets,  Gang Starr, Shara Nelson, The Solsonics, Eternal, and others.

She co-owned Sub Verse Music and 3-2-1 Records, where she signed and marketed Blackalicious, MF Doom, C-Rayz Walz, Skeme Team, and more.

At the parent company Zero Hour Records, she spearheaded the publicity department and ran campaigns for The Notwist, Varnarline, Swervedriver, Space Needle, Steve Wynn, John Wesley Harding, Threadwaxing Space, just to name a few.

As talent booker for Joe’s Pub, she developed the highly popular Late Night Series, then went on to run the International Department at TVT Records.

She also showcased and gave NY debuts to some of the hottest indie acts on the scene including Slum Village, Saian Supa Crew, Spank Rock, TTC, Loop Troop, Eternia, Timbuktu, Zion I, Atmosphere, Aloe Blacc, Swollen Members, Dub Inc, etc.

Before her record Industry work, she was a radio personality in Atlanta with a widely popular urban show on WRFG 89.3FM, a party promoter, freelance publicist, and a voice-over talent.

And before that:  A Concert Pianist in England where she grew up!

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